MTMG: In Good Company

In Good Company

Where the real conversations happen.

Some of the most important conversations in this industry do not happen during the keynote. They happen in the last half hour, when the badges come off and someone finally says the thing they have been thinking all day.

In Good Company exists to build rooms where that half hour is the whole point.

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About MTMG In Good Company

In Good Company is MTMG's community event programme — curated gatherings for technology leaders, MSP owners, and ecosystem partners who believe the best business relationships are built across a table, not a trade show floor. Events are intentionally small, carefully mixed, and built on one rule: no canned pitches, ever. Formats range from invitation-only suppers for a deliberately small group to open-air patios, curated salons, hands-on working sessions, open-floor panels, and co-hosted partnerships. Sponsors are welcomed as guests rather than sold as impressions, and every event is produced with care for where it happens.

We build rooms, not booths.

We are not an events company. We are not a conference. We are not a networking night with name badges and a cash bar.

In Good Company is MTMG's community event programme — curated gatherings for technology leaders, MSP owners, and ecosystem partners who believe that the best business relationships are not built across a trade show floor. They are built across a table, in a room that was designed to feel like it belongs to the people in it.

Our events are intentionally small, carefully mixed, and built on one rule: no canned pitches. Ever. What we create instead is atmosphere — the kind of evening where sponsors feel like welcomed guests, where attendees leave with relationships instead of business cards, and where the room itself does half the work because someone thought about what it should feel like before anyone walked in.

"The best relationships are not built across a trade show floor. They are built across a table."

Postcards from gatherings that mattered.

Each card is a room we built and the conversation it started. The grid grows as the events accumulate.

MTMG In Good Company Partner Patio gathering at Black Tap, The Venetian, Las Vegas Photo to come
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The Partner Patio

Black Tap · The Venetian · Las Vegas

A patio in the desert with paper fortune tellers on the tables, compass coasters underfoot, and a cardboard cutout of a partner who could not make it hiding in the shrubbery. Nobody pitched. Everybody laughed. Conversations started that are still going.

MTMG In Good Company From Managed to Essential evening, co-hosted with Dirigo Photo to come
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From Managed to Essential

Co-hosted with Dirigo

A different kind of industry evening — built around a question instead of a presentation. What does it mean for technology leadership to move from managed to essential? The room answered that question better than any panel could have.

Additional rooms are added as events accumulate. Each card is a postcard from a gathering that mattered.

Different shapes. The same feeling.

In Good Company gatherings take different shapes depending on what the room needs. The format changes. The feeling does not.

Dinner

The Supper

An invitation-only dinner for a deliberately small group. Long table, good food, one question on the table. No canned pitches. No sponsor presentations. Just a room full of people who were chosen because they would make the conversation better.

Gathering

The Patio

An open-air gathering with space to breathe. Relaxed, social, built around the edges of a larger event. The kind of evening where the best conversation happens because someone wandered over and sat down.

Conversation

The Salon

A curated conversation around a single theme. Smaller than a panel, more honest than a webinar. The room decides where it goes.

Workshop

The Room

The one you walk out of with something you can use tomorrow morning. Mini workshops and working sessions designed to leave attendees with a practical takeaway — not a logoed lanyard, but a tool, a framework, or a decision they have been avoiding.

  • In the Round A community brainstorm around a real business problem, with the leader who owns that problem in the room. No hypotheticals, no five-year-old case studies — a live challenge, people who have been there, and the honesty that only comes when the stakes are real.
  • Workshop Sessions Practitioners working live — on screen, on whiteboards, in the room — showing how something actually gets done. The opposite of a slide deck read aloud. Built to transfer capability, not perform expertise.
Panel

The Sounding Board

A panel format with the guardrails removed. The floor is always open to questions — not saved for the last five minutes when everyone is already checking their phones. Dedicated time after the formal conversation to mix with the experts and continue the threads that mattered most. The goal is not to watch expertise from a distance, but to get close enough that you leave sharper than you arrived.

Co-host

The Partnership

A co-hosted event with an organisation that shares our values. We bring the production and the community; they bring the place and the provenance. The result is a gathering that neither could have built alone.

A seat at the table, not a logo on a banner.

In a room where no one is running a canned pitch, a sponsor's presence carries more weight — not less.

In Good Company sponsorship is not a logo package. It is an invitation into a trust-based community where your brand is associated with generosity and shared purpose rather than interruption. Our sponsors get meaningful time with senior decision-makers in an environment where relationships can actually begin — because the room was built to let them.

We do not offer booth space. We do not sell banner impressions. We offer a seat at the table and the credibility that comes from being welcomed into a room that people genuinely want to be in. If that sounds like the kind of visibility that matters to you, we should talk.

Care for the room, and for where it stands.

Every In Good Company event is produced with care for where it happens. Locally sourced where possible, waste-conscious in production, thoughtful about the footprint we leave behind. We learned this from farm-to-table suppers in New England fields. The principle has not changed — only the rooms have.

What we do, and what we do not.

This is not a logistics operation. We do not compete on price with venue-and-catering coordinators. We do not produce trade shows, expos, or high-volume lead-generation events. We do not take on rooms whose primary measure of success is badge scans or pipeline generated.

What we do is something harder to name and harder to find. It is the ability to walk into a space and see what it could become — to feel the energy of a room, anticipate what the people in it need, and build an experience that earns the kind of trust you cannot manufacture.

"That gift has a lineage that runs from a 1635 tavern brought back to life for a few nights a year, through farm-to-table suppers lit by lanterns in New England fields, through community theatre stages built for people who had never been invited onto one before — all the way to a curated evening where technology leaders sit down together and, for the first time in a long time, feel like they are genuinely in good company."

Rather be in the room than reading about it?

In Good Company events are by invitation or by enquiry. If you would rather be in the room than reading about it, we should talk.

Attend

Tell us who you are and what kind of room you are looking for. If we are building one that fits, you will hear from us.

Sponsor

Our sponsors do not buy visibility. They earn it by being the kind of company we would want at our own table. Let us know what you are hoping to build, and we will tell you if there is a room for it.

Co-host

If you have a space with character, a community with values, and an appetite for building something together — we would love to hear from you.

Start a conversation: tk@mtmg.eu

What people usually want to know.

What makes In Good Company different from ordinary conference networking?

Ordinary networking is built around volume — more badges, more booths, more handshakes before lunch. In Good Company is built around depth. Every gathering is deliberately small, carefully mixed, and governed by one rule: no canned pitches, ever. There is no demo floor and no sponsored keynote selling a product. The room is designed so that the last honest half hour becomes the whole evening.

How do I attend or get invited to an event?

Most In Good Company events run on a curated guest list rather than open registration, and a few, such as The Patio, open a limited number of public places. The surest way in is to tell us who you are and the kind of room you are looking for. If we are building one that fits, you will hear from us. Write to tk@mtmg.eu.

Can my company sponsor or co-host, and what does sponsorship include?

Yes, though sponsorship here is not a logo package. There is no booth space and no banner impressions. What you receive is a seat at the table — meaningful time with senior decision-makers in a room built for real relationships, and the credibility that comes from being welcomed rather than tolerated. Sponsors and co-hosts are chosen for fit with the audience and the other partners present. Tell us what you hope to build and we will tell you if there is a room for it.

Will my competitors be in the room?

We limit category overlap on purpose. A sponsor's presence only carries weight when the room is not crowded with rivals making the same pitch, so we curate the partner mix as carefully as the guest list. Before anyone commits, we have a direct conversation about who else will be there — for your sake and for the attendees.

Where do events take place, and how do I hear about upcoming ones?

Events are held at a mix of conference-adjacent venues, regional spaces, and private rooms — including The Partner Patio at Black Tap in The Venetian, Las Vegas. Each location is chosen for its ability to hold a genuine conversation, not for its footfall. The best way to hear about what is coming is to start a conversation with us, so we can point you to the right gathering.

Is In Good Company only for existing MTMG clients?

Not at all. Many guests are clients, partners, or members of the community, but a large part of what makes an evening work is the new voice at the table. If you are a technology leader, MSP owner, or ecosystem partner who values a real conversation over a transaction, you belong in the room.

What should I expect on the night — dress code, tickets, and food?

Come as you are; there is no dress code. Most events are free to attend, and where there is a charge it is a nominal one that goes straight to the event's partner charity — every MTMG event has one. We always provide food and drink, with the menu varying by gathering, so check each event's ticket page to see what is on offer. And please, always tell us about any food allergies beforehand so we can look after you.

The next right conversation is closer than you think.

Whether you want to attend an upcoming gathering, explore co-hosting, or simply learn more about how In Good Company events work — let's have a real conversation.

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